hp tv spot.

love the current HP Mobile Technolgy commercials. they employ a cute little camera trick when the actor holds a white picture border/frame in front of an area of the screen and there is motion all around, but the framed area freezes and becomes a still photograph. now this is great -- i think they or kodak were doing it to advertise didgtial cameras and printers earlier this year -- but hp's new branding and identity devices are fantastic. the colors relay the printing and the delivery - the lines and plus signs are standouts because they are modern but sortof 80's also. there was some very lubalin-esque headline type used - same rainbow / primary printing colors palatte on a field of black, set at a diagonal. it was very unboring for HP. I think HP has always had it together, they set some styles and standards that became popularized, and now they are changing it up again, and its looking good. very good.